One way to ensure that you get the full attention of your potential client is to give them a free gift. And it’s even better to give them a free gift that has your name on it. Everyone wants to get something for free. If it’s a useful item, they’ll use it and this is the point of promotional gifts because your message will be with them every time they use it.
There are quite a few ways that you can promote your brand. Let’s look at a few ideas.
Your marketing consultants have arranged a launch event for your new novel. You have your potential clients at the event, but not everyone immediately purchases a new product the moment they see it. They may think about and buy it later. But you need to ensure that they remember you later, therefore your marketing consultant prepares promotional pens, branded notepads, printed bookmarks and promotional mugs that will be packaged in a branded gift bag and given to each attendee upon arrival. The items that have been chosen are relevant to a reader. If they want to make notes about what they’ve read, the pen and notepad are quite handy while the bookmark is self-explanatory. The mug is perfect for coffee while the reader is reading. Even though they read other books before they purchase yours, these items will be at hand and act as a constant reminder.
What if your brand is a sports club? There are many ideas to promote your sports club.
Your marketing consultants can arrange to hand out promotional gifts at a mall or shopping centre in your area. Branded items that can be given as free gifts could include printed t-shirts, mini footballs, printed thermal mugs, scarves, vuvuzelas, branded caps, promotional teddy bears, calendars with the match dates, branded stationery and the list goes on. It all depends on what type of sports club you are and who you want to visit your matches, namely families or men.
There are numerous promotional items to choose from so you can be assured that you will find something that suits your brand perfectly. Your marketing consultants will give you a hand with making the choice because the last thing you want is to spend money on a promotional gift that is not going to yield a return.
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